Ask Farouk About Creative Thinking | «صنعة الإعلان»

Install & Configure with ChatGPT Work

Launch ChatGPT Work with a pre-configured prompt that installs and configures Ad Craftiness via Plugin Creator.

Mamdouh Aboammar

Architected the Multi-Agent Skill, interactive playbook, OpenAI plugin manifests, automated verification test suites, and anti-slop engine.

Farouk Elkady

Author of the original creative methodology and workshop: "How to Come Up with an Ad Idea? | 20 Creative Thinking Methods from Scratch".

To preserve uncompromising advertising craft, answers follow strict anti-slop verification:

Taught in Lecture (قال في المحاضرة): Grounded claims with minute:second chapter timestamps.
Suggested Application (تطبيق مقترح): Creative ideas generated for your brief, explicitly labeled.
Not in Lecture (مش مذكور في المحاضرة): Refuses to hallucinate unsupported marketing theories.

Covering all 23 spoken curriculum methods with precise workshop chapter timestamps:

1. Inspiration (الاستلهام)13:35

2. Brainstorming (العصف الذهني)14:35

3. What If? (ماذا لو؟)16:10

4. Reverse (العكس)18:28

5. Who Said We Have To? (مين قال لازم؟)19:50

6. Reframe Question (تغيير السؤال)21:00

7. Perspective Shift (منظور مختلف)22:50

8. Analogy / Metaphor (التشبيه)25:35

9. Forced Connections (علاقات متباعدة)27:21

10. Random Word (كلمة عشوائية)29:20

11. Removing Key Element (حذف عنصر)30:45

12. Destroy the Product (دمّر المنتج)32:15

13. And Then What? (وبعدين؟)34:05

14. Extreme Conditions (أقصى الظروف)36:15

15. Creative Constraints (الشروط)37:47

16. Mind Mapping (ربط الكلمات)39:30

17. Child's Perspective (منظور الطفل)41:36

18. Literal Cultural Idioms (المعنى الحرفي)44:25

19. Personification (تكوين الشخصية)45:50

20. Exaggerate Reaction (رد الفعل)46:58

21. Visual Merge (الدمج البصري)47:38

22. Testimonials & UGC (تجارب المستخدم)48:45

23. Product as Function (وظيفة وبيئة)50:05